The concept of Trust may seem simple, it is the degree to which one person trusts another. However, the construct of Trust is complex and subjective, and simply cannot be accurately measured through a single question asking the degree to which you are trusted.

To accurately measure Trust, the context must first be provided to reduce the subjectiveness of the term. One needs to assess the degree which you are trusted to do something. So not simply ‘To what degree do you trust xyz?’, but ‘To what degree do you trust xyz to do……?’.

To deal with the complexities, and provide an overall measure of Trust for an organisation, we need to ensure that we cover all the facets that make up Trust. The Trust Framework we have developed at Sagacity, and executed to great effect, does just this.

The Sagacity Research Trust Index measures Trust across a number of attributes that range from Brand Promise through to Corporate & Social Responsibility (CSR). While we have a core battery of attributes, we tailor these to each organisation, to ensure they are relevant and that we capture the right elements of Trust.

We believe this is the only way to truly measure and understand Trust in your organisation, helping provide actionable insights that the business can use beyond just measurement.