SAGACITY - [suh-gas-i-tee]
the quality of having or showing understanding and the ability to make good judgments
LISTEN ׀ UNDERSTAND ׀ ACT
creating insights for action
We are a customer and market research agency, dedicated to providing insights that empower our clients with the confidence to take action and make informed decisions.
Full Market Research Expertise
We have expertise working on small to large scale ad-hoc projects and trackers across a wide range of industries including Financial Services, Business Services, Telecommunications, Education, Utilities, Travel & Media.
Customer Experience (CX) Specialists
We are passionate about customer experience, and enjoy listening to the voice of the customer, mapping out their experiences and getting to the root cause of any pain points.
We can help you truly listen to, understand and act upon the voice of your customers.
Sagacity Trust Framework
Recognising that Trust is both complex and subjective, and cannot be measured with one question, we have developed a framework for accurately measuring and understanding Trust.
Our Trust Framework can be applied across the business, including customers, employees and non-customers.
Duncan Rusby - Founding Director
Customer and Market research specialist with 20+ years working both agency and client side
Duncan has significant experience working across a range of trackers and ad-hoc projects, both large and small.
Working primarily in the services sector, Duncan is an expert market researcher, specialising in customer experience research. His broader experience covers brand and advertising evaluation through to pricing and product optimisation.
Continually looking for new ways to listen to the voice of the customer and market, his thought leadership has been published in Research News, the AMSRS industry magazine.
Prior to Sagacity, his most recent roles have been with ING Direct (UK), DBM Consultants and Nature.
